Климанская
Ланита
Николаевна

English

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Lanita Klimanskaya

Female, 35 years, born on 19 March 1980

 

+7 (916) 774-79-06

lanitishe@gmail.com — preferred method of communication

Skype: lanitishe

LinkedIn: http://ru.linkedin.com/pub/ланита-климанская/36/161/a45/

 

Reside in: Moscow

Citizenship: Russia, work permit at: Russia

Not ready to relocate, ready for business trips

Desired position and salary

CMO

IT, Internet, Telecom

• Multimedia

• Marketing

 

Employment: full time

Work schedule: full time

Travel time to work: any

Work experience —11 years 7 months

September 2014 — till now
1 year 6 months

 

 

Viadeo, RB.ru

Moscow, www.viadeo.com/ , http://www.rb.ru/

Head of Marketing Team

In September 2014 I grow up from product manager to head of marketing team, but all my responsibilities of product manager were been saved for me.

My responsibilities as CMO are below

My responsibilities on Viadeo (professional social network):
- Acquisition. Working with different kind of sources: CPA, CPI, barter deals.  As the result I built the best strategy for acquisition channels and I cut expenses.
- Development of new CRM concept (e-mails, mobile push notifications). Excellent knowledge of Smart Focus service
- Partnerships (mostly barter deals) for promoting Viadeo and its subbrand Let's Meet (a mobile app.) (http://apps4all.ru/post/01-20-16-lanita-klimanskaya-lets-meet-my-pomogaem-professionalam-perejti-iz-virtualnosti-v-realnost ). More then 30 barter deals were done
- Content.
Job offers - 10 job offers partnerships helped increase job offers data base on 4,000%
MBA programs/short training courses + 20 new MBA schools on Viadeo
Companies Pages + 16,000 new Companies Pages on-line

My responsibilities on RB.ru
- Traffic management. Traffic was increased on 68% (2015VS2014)
- PR
- Barter partnerships

As the main achievement I consider training and development of the subordinates entrusted to me.

January 2012 — till now
4 years 2 months

 

 

Viadeo Independent Media

Moscow, viadeo.com

Product Manager

1. Product management (localization to Russian media market)
- translation web site on Russian language from English language. Excellent knowledge of WebTranslateIt service
- testing site (fixing tech.bugs);
- Development of proposals for improvements.
- Negotiating with the head office (Paris), because the whole technical team is based in Paris.
- creation of presentations about products

2. Support to marketing team
- creating, sending direct marketing e-mails
- creating display promo campaigns
Audience:
- audience analysis;
- analysis of the sources of traffic;
- conducting tests / competitions;
- Development of strategies for the development of representative offices in various social networks - SMM.

3. Support to sales team
- creating presentations with tech.specs. for clients
- management of adv. campaigns
- putting display adv. campaigns on-line (trough SmartAdServer)

4. B2B support
- Hiring solution
- Companies pages
- Corporate groups

March 2011 — till now
5 years

 

 

RB.ru

Moscow, www.rb.ru/

Product Manager

- Testing of new services and sections.
- Development of new functionality of a site.

 

   

Education

Master

2003

Russian Institute of Art History of the Russian Academy of Sciences, Saint Petersburg

History and theory of fine arts, Art critic

Key skills

Languages

Russian — native

English — fluent

Skills

Advertising  Marketing Analysis  Project management  Strategic Marketing  Written Translation

Additional Information

Recommendations

Viadeo.ru, RB.ru

Nataly Moiseenkova (CEO). +7 916 368 43 62

About me

Very attentive to every detail. Open-minded, usually in team I'm informal leader, employees are coming to me for taking advices on many different points.